Where It All Starts

I have had something like a blog for a while.

My Instagram posts aren’t traditional, at least among the automotive or detailing space. Most guys simply describe what is in the pictures that are posted, it’s pretty basic. I personally think the pictures tell a decent story on their own, so instead, I have taken that space and that exposure to try and educate my followers more about myself than the car that’s pictured.

Maybe it’s a good idea. Maybe it’s a bad one. I’m not really sure.

In addition to look at the pictures, I hope that people will read whatever strange tanget I have gone upon that week, whether it be about my motivations or books I like or whatever, and it will resonate with them. In today’s world of reality TV and social media, “authenticity” reigns king, so rather than put out text based content on my Instagram posts that mirrors the images or is motivated purely by business, I put out what resonates with me. The idea behind it is to create a bond between me and my customers; for them to see me as a friend rather than a vendor.

I want their business. I want their money. But, I also want their friendship. The car community is a good place if you know where to look, so in a way I started a blog as a way of fishing to find people within that community that are like me.

If you want to know about the work I do, on Instagram at least, then look at the pictures. I think they tell a story and illustrate my competence when it comes to my job. They show what I labored to produce, they show something rare and interesting and not often seen, and they show what’s possible.

Beyond that, I’m going to try and use this space to enhance what I was trying previously do to there. Educate fans and customers and strangers about me and my work, expand their understanding of dry ice cleaning, and expand my business in a new and different way.

I hope you like it. I hope you continue to read it. Tell me what you think.

Jonathan